F/W Fashion Week may be just past, but the jostle to be crowned the “It Bag” of the season is still in full swing. Gucci’s very own goddess of re-invention, Frida Giannini, aspires to clinch the title with the new and fabulous Gucci 1973 line. It’s a fashion flashback to the era of the international jet set, patronised by devotees Audrey Hepburn, Grace Kelly and Jacqueline Onassis. The original Gucci 1973 was a chic shoulder bag which on its front flap boldly bore the famous GG logo, perfected in the late 1960s. The Gucci 1973 Small Shoulder Bag will come in five different colours, each bearing a FW 2010 Singapore Exclusive plate inside. This limited edition is only available at the Gucci store at the Marina Bay Sands.