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Poster Magazine

Categorized | business

Art of Luxury Posted on 09 August 2011.

Writer Alex Hardy

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“I want you to create something that is spectacular beyond anything that exists in Asia and arguably the world. I want it to be iconic architecture, but I also want it to be something that is unique to Singapore.” This was the vision given by Mr. Sheldon G. Adelson, CEO and Treasurer of Las Vegas Sands, not to mention number 73 on the Forbes list of World’s Richest People, to Moshe Safdie Associates, the commissioned architects of the Marina Bay Sands. Inside this impressive facade, the Marina Bay Sands is an epicenter of luxury retail stores, celebrity chef restaurants and, of course, the casino. David Sylvester, Senior Vice President Retail Asia, Las Vegas Sands Corp says, “Some constants which define luxury universally are bespoke experiences and products, premium service, artisan craftsmanship and dedication to the highest quality, to name but a few. Singapore and Southeast Asia are an increasingly important market for luxury retailers.” Catering to their up-market and globalroaming clientele, Marina Bay Sands has partnered the “premium” and “artisan” luxury brands such as Dior (pictured), Chanel and Ferragamo(pictured), to retail an exclusive range or single product within their Marina Bay Sands store.

President and Chief Executive Officer, Mr. Thomas Arasi adds, “We have just announced Ku De Ta, located right at the edge of the Sands SkyPark Observation Deck. This expansive venue which spans over 14,500 square feet, 200 meters on top of the three Marina Bay Sands Hotel towers, will redefine the city’s entertainment scene as it brings together a world-class team of chefs, mixologists, sommeliers, and DJs, whose aim is to create Singapore’s finest lifestyle venue. In December, our light and water show will be launched, that’s going to include two water screens out in the bay, and an envelopment of all our structures with light and water.” Bring it.

www.marinabaysands.com

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