Brooding Brit Style is the theme for Burberry’s new campaign.
Shot by fashion legend, Mario Testino, the Autumn/Winter 2012 collection celebrates the brands British heritage with emotive black and white images and short films set against a London backdrop. “We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” explained Burberry chief creative officer Christopher Bailey. Smoke, rain and Fog set the scene while British Actress Gabriella Wilde and musician successfully bring the moody and romantic advertisement to life.
Of course, the main hero of the story – the classic Burberry trench is on full display in the cinematic advertisements.