Coinciding with the beginning of Paris Fashion Week, luxe giant Louis Vuitton, opened its first boutique on bien sûr, the Place Vendome. Designed by Peter Marino, the opulent store is flawlessly designed allowing the exquisite creations to be displayed to all by passers with an eye for jewellery.
A brand synonymous with ‘soft’ luxury goods, Louis Vuitton is following Chanel & Bulgari’s lead by expanding the brands image beyond leather wares and fashion and into fine jewellery. Practically art objects in their own right, the valuable jewels, elegant stones, and stylish watches featured in the new collection will blow minds in this majestic setting. Keen to make this only the first, Louis Vuitton is actively looking to open further standalone stores in cities from New York to London to Hong Kong.