These bags are the three winners of Gucci’s social media competition ‘Icons of Heritage – Cut & Craft‘, launched on September 2 of this year. And we understand why! They are absolutely stunning – colourful, inventive and quirky to say the least.

Before we get into who made these divine bags however, let’s just briefly revisit the idea behind the competition: The concept behind this Gucci campaign was for fans to download the pattern of one of three iconic Gucci bags, and then make their version of one of them using paper and other materials. The competitors would then photograph the result and upload it to the competition’s dedicated Facebook page.

Thousands of submissions and votes later, the selection was narrowed down to nine beautiful recreations, and yesterday, Gucci’s creative Director, Frida Gianni selected the three winners.

From left to right:

‘Jackie’: Soyoung Jung of Korea
‘Stirrup’: Gerardo Larrea of Peru
‘New Bamboo’: Monia di Liello of Italy

The three bags are now featured as the cover image of Gucci’s Facebook Timeline, and the creators behind each of them will be receiving a complimentary Gucci handbag.

Good work and congrats!

Strikingly seductive, Gucci’s new range of silver jewellery includes elegant, sleek pieces with a contemporary feel. Featuring handcrafted bamboo wood ‘stones’ in warm natural tones that adorn and combine with the shiny sterling silver necklaces, earrings, rings and bracelets, epitomizing classic design with an exotic twist.

Silver jewellery has existed in Gucci’s heritage since the 1960’s and the purity and quality characteristics of the designs do nothing but declare their expertise in the area.

http://www.guccitimeless.com/en/jewelry

There is just something undeniably sensual about the Gucci woman. “She is a polished woman with a decisive personality, who is attentive to detail and willing to dare,” commented Frida Giannini, creative director for the Italian fashion house. Flowing ethereal dresses have a sexy approach with see-through effects, while the female dandy is given extra-wide pants in lightweight nabuk fabric. For the Women’s Fall/Winter 2011-2012 collection, Gucci fuses the glamour power of the 1970′s together with mysterious allure the 1940′s. The result? Film noir in colour.

http://www.gucci.com/int/home

As they say, “Necessity is the mother of creation.” Paying homage to both classic and contemporary Bamboo interpretations, Gucci recently presented the slick Bamboo Retrospective Exhibition in November at Marina Bay Sands and Paragon, Singapore. With vintage and modern Bamboo bags on display, the exhibition re-told Gucci’s Bamboo story – its evolution from merely a pragmatic solution in post-war Italy (fine leather and metal materials were in short supply, so Gucci’s Florentine craftsmen had to think of a feasible solution for their bags), to becoming an icon of luxury. For Gucci’s Spring/Summer collection, Frida Giannini presented a new edge to the classic and re-releases the New Bamboo.

www.gucci.com

F/W Fashion Week may be just past, but the jostle to be crowned the “It Bag” of the season is still in full swing. Gucci’s very own goddess of re-invention, Frida Giannini, aspires to clinch the title with the new and fabulous Gucci 1973 line. It’s a fashion flashback to the era of the international jet set, patronised by devotees Audrey Hepburn, Grace Kelly and Jacqueline Onassis. The original Gucci 1973 was a chic shoulder bag which on its front flap boldly bore the famous GG logo, perfected in the late 1960s. The Gucci 1973 Small Shoulder Bag will come in five different colours, each bearing a FW 2010 Singapore Exclusive plate inside. This limited edition is only available at the Gucci store at the Marina Bay Sands.

www.gucci.com/